Bachelor Degree of Computer Science
University of Sri Jayewardenepura, Sri Lanka
Hi I'm Yohan Aluthwala and a highly skilled CRM and digital marketing professional with over 10 years of experience in delivering strategic multichannel marketing campaigns. Expertise in leveraging CRM platforms such as Braze and Salesforce to drive customer engagement and loyalty. Adept at managing end-to-end digital marketing projects, improving campaign performance, and contributing to business growth. Proven track record of increasing engagement and optimizing customer journeys.
A creative digital designer with over 10 years’ experience in multiple large-scale projects with project management skills. Level headed and rational approach to problem solving combined with a passion for innovation has led to a portfolio of impressive website solutions. Technical competency along with industry trend awareness means that each project is undertaken with the most up-to-date and relevant design/development foundations avalable.
University of Sri Jayewardenepura, Sri Lanka
Development, execution, and continuous refinement of multi-channel Consumer Relations and the development of programs and roadmaps for digital marketing campaigns for MUSE loyalty program.
As a Programme executive I’m responsible for the configuration, operational set up and maintenance of the Aimia Loyalty Platforms, being core member of the Global Solution Centre (GSC). Working with the Client Services team/Technology Engagement Manager, Core Product and Engineering team, and sometimes other IT service vendors to ensure the operational execution of the program from initial set up to ongoing configuration of Aimia Loyalty platforms, executing campaigns and promotions, extracting adhoc data or reports and supporting regular batch files processing/monitoring.
Key team member who responsible for all creative works, working with regional resources and our partners delivering a service to meet our client’s contractual obligations and the region’s business needs. Working closely with partners and peers within the client’s support structure as well as other members of the Clients Operations to ensure that support delivered meets client expectations in terms of quality, timing and cost.